Coaches & physios, embrace the digital world and AI.

Stop wasting time, money and energy on things you hate. Content, training apps and online check-ins don't have to be a nightmare you need to sleep off.

Samuel Orlovský
From a coach, for coaches and physiotherapists
Quality coaches and physiotherapists are often frustrated and burnt out simply because they don't know how to work with technology. I'll teach you — without marketing buzzwords that leave you wondering where to even start.
Modern fitness business

You don't have to spend 50 hours a week at the gym.

Stop fearing income loss every time you go on holiday or get sick.

YOU
Courses
New income, new products Yoga, pilates, educational or nutrition courses — you can start with a €0 investment.
Coaching
Hybrid & online model Fewer gym hours, higher income + more time for yourself. Your clients train more for less.
Community
Monthly MRR Predictable income, not dependent on how many sessions you do each week.
Camps & Events
The fun stuff of our industry Training camps, workshops, talks or webinars. Why limit yourself to hourly sessions?
AI & Automation
Systems instead of you Onboarding, invoices, plans, content — automated. You only do what you love.
// 02 Case studies · log 7 RECORDS
Case studies

Fitness projects, references and experience since 2018

ONE MORE Training
ONE MORE
TRAINING
▸ 2017 – present

My online coaching

A brand and online coaching service with 200+ clients. Full build-out of socials, newsletter, automated payments, seminars, AI-assisted website and a growing client zone.

FulltimeOnline coaching
ScalingGradual shift to subscription
Motus Lab
MOTUS
LAB
▸ Germany · 2021 – 2025

E-learning platform, programming & camps

Marketing and technical solutions for an education platform for coaches and physios in Germany. CrossFit subscription programming and 4 editions of a training camp in Lanzarote for 20 people.

0Monthly subscribers
40HEducational video content
Prestige Fyzio
PRESTIGE
FYZIO
▸ Prešov · 2025 – present

Digitalising 10+ years of physio practice

A physio practice with zero digital presence launched hybrid coaching. In 8 months: dozens of new clients, a new income stream, more free time and a flexible schedule. And still going.

0Exercise videos
0Clients in the app
Davaj Makaj
DAVAJ
MAKAJ
▸ current project · April 2026

First digital product for an entire gym

Hybrid coaching model to reduce in-gym hours while increasing gym attendance and coach income. Full solution: app setup, exercise video production and editing, staff training.

0Coaches in the app
And more

Every project has its own story

Akadémia Výživy Nutrition coaching for my wife. From 0 to 5,000 followers and a fully booked calendar 3 months in advance.
Martin Kríž — physio From zero private clients in a new city to a fully booked calendar at 40h/week + online — in 6 months.
Lenka Sedláčková — coach Women's coaching. Scaled from offline-only to 12 online clients as a safety income during maternity leave.
S&C Coach Radek Rosa Setting up automatic payments, launching first automations and online coaching workflows.
your project next
Want to be next?
// 03 Digital Fitness Club PRIMARY

DIGITAL FITNESS CLUB

A Circle community for coaches and physiotherapists who want to earn more, spend less time in the gym, build an extra income stream and fully leverage their knowledge and potential.

Mini courses showing you how to actually use AI, automations, digital tools, apps and modern technology.

  • Video editing in DaVinci ResolveFrom import to final export — a real-world workflow
  • Using AI as a coachPrompts, workflows, real case studies
  • Marketing for coachesWhat actually works in the European market
  • Training apps & paywallsStep-by-step setup: Stripe, Zapier, Circle
  • Live Q&A + communityPeople who actually understand what you do
Monthly membership
€20/ mo
[ cancel anytime · only real-world stuff used by the best ]
Join the Club

If you need individual help — I offer bespoke 1:1 solutions for those who have the means but not the time or desire to go through it on their own.

Free 1:1 consultation
// 04 About · samtheguy PROFILE
WHO IS SAMTHEGUY?
Samuel Orlovský
SAMUEL
ORLOVSKÝ
About

Movement × internet. My two obsessions.

12 years ago I coached for the first time — a group of kids in Germany. I stayed for 9 years, working as a gym manager, organising a camp in Lanzarote and running an education platform.

8 years ago I started my own online project, ONE MORE Training, which has now had 200+ online clients go through it.
All that time I watched closely how coaches in the US and Australia are 10 years ahead of us — how they operate digitally too, and how their offering evolves from personal training sessions to monetising their brand, certifications and digital products.

Two things have always fascinated me — movement and the internet. Today I try to connect them and use that to improve people's health. By educating coaches and physios in technology — so they can earn more, stop stressing about sick days, and deliver truly excellent services.

Because limiting yourself to in-person sessions and a packed calendar may not be sustainable long-term.

And I am the guy that will help you.

Let's chat 1:1
// 05 Direct line · 1:1 OPEN
Private 1:1

20 minutes that will save you months

Got a project you need help with or want to make happen? Let's analyse your situation and find out if working together makes sense.

Free 20min video call

Free. Whatever we discuss, you can use immediately — and if you don't want to work with me, no hard feelings.

// 07 Newsletter · transmit SUBSCRIBE
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